I work with companies to develop coordinated, consistent, and powerful experience and messaging strategies across channels in the digital realm.

My core beliefs:

• Customer relationships are forged across many touchpoints in the overall brand experience.
• In the digital realm especially, brand is not something you create; it is co-created with your customers (and that's a good thing).
• The best promotion is your true and authentic voice. If you express your brand accurately, the right customers will want to be a part of it.

The strength of my approach is in distilling business and customer goals into a cohesive story centered on connection points, and developing a communication strategy rooted in my deep knowledge of the digital landscape.

My work draws on my keen sense for the magic of a pleasurable experience, and my deep interest in culture and human stories.

With a successful background in user experience design, content strategy, research, and information architecture, I am uniquely able to bridge the gap between strategy and design, translating high-level concepts into clear actions.

Depending on the depth of the engagement and the project, activities might include:

• Research (primary and secondary sources) and findings presentation
• Digital communication audit
• Communication ecosystem definition
• Content strategy plan
• Editorial calendar
• Community management plan
• User experience requirements
• Technology requirements
• Analytics and SEO benchmarks

Clients have included BECU, Chase, Pella Windows and Doors, Janus Funds, Microsoft, Morgans Hotels, and more.